clean skincare & color · at the booth

tell us
your edit.

a two-minute brief and we line up the right shades, sets, and sampling for your floor.

the masthead

is this you?

we pulled this off your badge. badges go stale — old titles, a name that's changed. give it a read before we set it in the book.

name —

title —

house —

on file at —

first

last

title

house

on file at

01

who's writing the order

// 01 your channel *

// 02 doors you buy for * how many points of distribution this brief covers

02

what you'd merchandise

// 03 categories you're building * tap every swatch that fits your assortment

// 04 non-negotiables * claims your shopper asks for at shelf

// 05 price band *

03

how we line up the order

// 06 launch window * when you'd set this on the planogram

// 07 send a sample kit? * testers + line sheet to your office

// 08 · optional a note for our line

velvette

no. 26
cpna edition

the buyer issue clean beauty · color & care

your brief is in. here's how it reads on the stand.

lead created in Pipedrive

resetting for the next buyer…